Every enquiry counts. Form, phone, email, WhatsApp, someone walking in.
The calculator uses two proven drivers of revenue leakage: lead response speed and follow-up quality. It first estimates your achievable monthly revenue from lead volume, average deal value and a 25% conversion rate, then applies loss factors from published B2B sales research.
That conversion step is deliberate. Without it the model would assume every enquiry becomes a customer, which produces numbers nobody recognises.
Two causes dominate. First, slow response: conversion probability drops sharply when you do not reply within minutes of a new enquiry. Second, insufficient follow-up: 80% of sales require five or more touchpoints, and most businesses stop at one.
Together these explain the bulk of revenue that silently leaks away each month in service businesses.
Yes. No registration and no paywall. Answer four questions and see your estimated monthly loss right away.
It is a well-founded estimate based on your input, a 25% conversion rate and published industry averages. Not an accountancy report, but a reliable picture of the scale.
The result points to the cause. If the loss sits in response speed, an automated reply system is the first step. If it sits in follow-up, a fixed follow-up sequence is the fix.