60 to 80% of your website visitors leave without a trace. No contact details means no follow-up, and no follow-up means a lost customer.
A lead magnet trades something valuable (a checklist, calculator, or report) for an email address. That turns an anonymous visitor into a lead you can follow up with, even if they are not ready to buy yet.
A lead magnet is something valuable you give away for free, such as a checklist, calculator, or report, in exchange for an email address, so you can follow up with a visitor.
The lead magnet that promises the fastest, most concrete result around the problem your visitor has right now works best. A calculator or diagnostic often outperforms a general guide.