Projects and partnerships
Where I lead the strategy and build the systems that carry growth.
See the projects
Koen Darras
Project lead · content, growth and GTM strategy
Adventurer and keynote speaker. I shaped the through-line of his story and built the systems that save him hours every week.
One through-lineFrom Denali to the Atlantic crossing.
Growth strategy and GTMGuides, field book, coaching and keynotes.
Systems that save hoursReels, emails and reports run on their own.
Decisions on dataEvery reel tested, the winner moves on.
68,667views on one reel, built on what earlier tests showed
Atlantic Crossing
Strategy and partnerships
5,000 km solo on a kite, for clean water in Ghana. I lead the strategy behind Kitesurf for Clean Water, with high-quality partners on board.
Partner strategyFixed packages, one story per partner.
Outreach49 companies researched, approached in waves.
Site and pitchPartner, donation and facts pages, a 12-slide deck.
Press plan per milestoneDeparture, week one, halfway, arrival.
Lipoedeem Huis
Rebrand · funnels
A practice in Wichelen. From a site without tracking to a brand that brings in its own requests.
RebrandWarm and feminine, in the style Kaat chose.
New siteOn the old addresses, nothing lost in Google.
FunnelsTalk, self-test and quiz, each with a next step.
MeasurableEvery request counted, no more guessing.